The internet across China was in full “online wedding attendance mode” on the afternoon of October 16, as fans eagerly tuned in for every moment of the highly anticipated “century wedding” between CEO-tycoon Huang Zitao (Z.TAO) and Gen Z muse Xu Yiyang. The lavish ceremony was hosted on the luxurious island of Sanya, China, featuring an outdoor reception (2:00 PM – 5:30 PM local time) and an exclusive evening banquet (7:08 PM – 7:40 PM local time).

Breaking significantly from tradition, the couple chose to cancel the customary tea ceremony for their parents. Instead, Huang Zitao and Xu Yiyang dedicated the entirety of their wedding time to mingling, celebrating, and partying with their closest friends and colleagues from the entertainment industry—a clear indication of their non-traditional approach.

A Parade of Power and Unprecedented Livestreaming

The celebration immediately stunned spectators with its immense display of wealth, starting with the elaborate bridal procession. Z.TAO escorted his bride, born in 1997, to the venue with an overwhelming motorcade of 40 Cadillac luxury vehicles, a sight that reportedly drew gasps and stares from onlookers along the route.

The afternoon’s outdoor reception featured an event completely unprecedented in Chinese showbiz history: the couple chose to live-stream the entire ceremony on social media.

In a truly jaw-dropping display of generosity and showmanship, Z.TAO himself took over, directly holding his phone to film the event and interacting with the “online guests.” He turned the wedding into a massive giveaway, gifting products ranging from food and beverages to the latest iPhone 17 models to viewers. This unrestrained expenditure by the “Boss” became an instant sensation, with the live-stream attracting over 20 million viewers hunting for a piece of the Z.TAO-Xu Yiyang wedding loot.

The Showman Groom and the 500-Carat Symbol

On Weibo, many viewers jokingly commented that they had never witnessed a wedding between top stars that was as “loud as a marketplace.” The groom, Z.TAO, was described as relentlessly chatty, constantly grabbing his phone to excitedly stream the proceedings, show off his beautiful bride, embrace his friends, and humorously demand that everyone follow his personal social media account with the reasoning: “Today I got married!”

In contrast, the bride, Xu Yiyang, received universal praise for her stunning visuals, described as a “100-point absolute vision.” She looked exquisite and sweet in a beautiful off-the-shoulder gown. During the ceremony, Z.TAO presented her with an engagement ring described as a “massive 500-carat diamond.” While widely understood to be a non-literal, symbolic piece chosen for its comedic and dramatic effect, the sheer size of the ring immediately became a viral talking point, unprecedented in C-biz wedding history.

Cauliflower Toss and Double Livestreaming

The couple was visibly overflowing with joy on their big day, happily toasting their guests. In another unique twist, it was the groom, Z.TAO, not the bride, who performed the bouquet toss ritual. Instead of flowers, the singer tossed a green cauliflower—symbolizing a wish for long-lasting luck, enduring happiness, shared prosperity, and a large family for the catcher. Actor Jiang Chao was the lucky recipient of Z.TAO’s auspicious toss.

In a final act that encapsulated the entire wedding’s modern and interactive spirit, both the bride and groom were seen concurrently live-streaming the event themselves, ensuring every angle was captured for their massive online audience. Their willingness to “open their wallets” and shower online viewers with gifts cemented the wedding’s status as a masterclass in modern celebrity engagement and a flamboyant show of financial might. The loving kiss shared between the “showbiz CEO and the Gen Z muse” marked the culmination of the day’s spectacular, non-traditional celebration.