Travis Kelce and Jason Kelce’s mom announced her new gig as the NFL family’s empire expands beyond football.

Over the weekend, Pillsbury took to Instagram and TikTok to share a video of Donna Kelce revealing she will be co-hosting an upcoming event for the baking company.

“Hi everyone, I’m Mama Kelce and I just am so excited to announce that I’m going to be co-hosting this year’s 2024 Pillsbury Bake-Off,” she said in the 26-second clip. “This year’s theme is holiday family favorites, and I can’t wait to try some of your delicious recipes. Remember, enter now through September 30.”

Donna Kelce, mother of Travis and Jason Kelce, on February 12, 2023 in Glendale, Arizona. The famous mom revealed she’s co-hosting a Pillsbury bake-off event as her family expands their empire beyond the NFL. Kevin Mazur/Getty Images for Roc Nation
At the time of publication, the Instagram video racked up over 16,000 views on Instagram and over 30,000 views on TikTok. Fans shared their excitement in the comments.

“Aww love Mama K,” Instagram user @minne_sooooda wrote.

“She’s so adorable!!! I’ll be watching Mama Kelce!!,” TikTok’s @kelzfambam said.

“Perfect! 👏🍪,” @loungearella chimed in, as @redhead8198 said, “Congrats. Very exciting.”

“She must have been an amazing mama to raise such great men!” @smiteandmirrors added.

Newsweek reached out to Pillsbury via email for comment.

The news comes as both Travis Kelce and Jason Kelce continue to add to their résumés.

Travis Kelce—tight end for the Kansas City Chiefs—will be hosting the Are You Smarter than a 5th Grader? spin-off Are You Smarter Than a Celebrity? beginning October 16. He also showed off his acting skills during girlfriend Taylor Swift’s Eras Tour in London and appeared in Ryan Murphy’s horror series Grotesquerie. Last month, Adam Sandler confirmed the NFL star’s role in Happy Gilmore 2, and he’s also in talks to appear in the movie Loose Cannons.

In March, Jason Kelce announced his retirement from the Philadelphia Eagles after 13 seasons with the team. Recently, he partnered with Buffalo Wild Wings for his “Kelce’s Picks” menu items and has a new General Mills cereal mix with his brother. Both Jason and Travis Kelce recently landed a $100 million deal for the podcast they co-host together, New Heights.

Donna Kelce and her ex-husband, Ed Kelce, have been showing their support for their sons on social media. The former couple split following Travis and Jason Kelce’s college graduations.

After Jason Kelce’s Buffalo Wild Wings partnership launched, Ed Kelce posted a photo of a cardboard cutout with the NFL alum standing in front of the restaurant’s mascot, Hank.

“Bubba got a new gig. Yum! #bwwings,” he captioned it, before adding in the comments, “#bwwings bring back garlic mushrooms.”

In June, Donna Kelce reshared a video of Travis Kelce performing at Wembley Stadium with Swift. In the clip, the Ohio native was tasked with carrying the “Cruel Summer” singer to a red couch on the stage.

During an interview with People earlier this year, Donna Kelce praised the pop star’s album The Tortured Poets Department, which was released in April.

“I listened to the whole album, and I listened to it all morning long when it was released. I was just very impressed,” she said. “She is a very talented woman, and I think it is probably her best work.”