Lopez, Julia Roberts and Meryl Streep show their support at the ‘Unite for America’ event hosted by Oprah Winfrey

Kamala Harris with Jennifer Lopez

Kamala Harris with Jennifer Lopez
FILE PHOTOS: Kamala Harris (Jacquelyn Martin/AP) and Jennifer Lopez (Evan Agostini/Invision/AP)

As the 2024 US Presidential election approaches, celebrity endorsements are once again playing a crucial role in shaping public opinion and influencing key voter groups.

These endorsements highlight the powerful intersection of politics and pop culture in today’s digital age, where a single social media post can propel a candidate’s visibility far beyond traditional campaign efforts.

Leading the charge in support of Vice President Kamala Harris is Grammy-winning superstar Taylor Swift. In a widely shared Instagram post, the “Cruel Summer” singer described Harris as a “steady-handed, gifted leader,” offering her full endorsement.

Taylor Swift

Photo from taylorswift/Instagram

Joining Swift is Filipino American pop star Olivia Rodrigo, who announced her support well before Swift did. The “Drivers License” hitmaker has used her platform to advocate for Harris’ campaign, particularly praising her stance on reproductive rights, which also aligns with Rodrigo’s own advocacy.

More than today’s biggest pop stars, icons like Jennifer Lopez, Julia Roberts and Meryl Streep are also backing up the Vice President’s candidacy at the Unite for America event hosted by Oprah Winfrey.

Julia Roberts

FILE – Julia Roberts attends the premiere of Netflix’s “Leave the World Behind,” Dec. 4, 2023, in New York. (Photo by Evan Agostini/Invision/AP, File)

The said event, with over 300,000 people watching the campaign on YouTube, centered on women’s reproductive rights, which is one of the causes highly supported by Harris.

Moreover, “Birds of a Feather” songsmith Billie Eilish and her brother, producer Finneas, have expressed their support for Harris through a video on National Voter Registration Day.

In their message, the siblings emphasized the importance of protecting reproductive rights, safeguarding the environment and defending democracy, urging their millions of followers to register and vote.

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Singer Billie Eilish poses at the LACMA Art+Film Gala in Los Angeles, California, U.S. November 6, 2021. REUTERS/Mario Anzuoni

Pop star Charlie XCX also added her voice to the mix, affectionately calling Harris a “brat” on social media, a term that resonated with her fans. Though she clarified that her post wasn’t meant as an official political endorsement, she fully supports efforts to prevent “democracy from failing forever.”

Meanwhile, NBA superstar Steph Curry delivered a more formal endorsement during the Democratic National Convention, commending Harris for her leadership and her ability to unite the nation. Curry, who visited Harris at the White House, noted that he saw firsthand her capacity to guide the country and believed she was well-suited for the presidency.

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Steph Curry/FILE PHOTO

Legends of the music industry have also chimed in. Barbra Streisand took aim at former President Donald Trump while lauding Harris as the leader who could continue the Biden administration’s progress.

Similarly, music icon Carole King shared her endorsement on Facebook, simply stating, “Right person. Right time.”

As Election Day draws closer, these celebrity endorsements are expected to continue shaping discussions and influencing voter decisions, underscoring the growing role that cultural figures play in shaping political landscapes.