In an unexpected twist, tech mogul Elon Musk has set his sights on another high-profile figure following his recent ban of Taylor Swift from his social media platform X (formerly Twitter). After Swift’s account was suspended, which resulted in her losing over 7 million followers and an estimated $100 million in brand deals, Musk shifted his focus to the world of sports, specifically targeting rising boxing star Imane Khelif.

The controversy surrounding Khelif has been building for months due to questions about her gender eligibility in the women’s boxing category. As whispers grew louder, Musk took to his platform to publicly question the integrity of Khelif’s participation in women’s boxing events, claiming it undermines the spirit of fair competition. His comments sparked an immediate frenzy, with thousands of users joining the conversation, either supporting Musk’s stance or fiercely defending Khelif.

The impact on Khelif’s career was swift and damaging. Following Musk’s public criticism, several of her sponsors withdrew their support, resulting in an estimated loss of millions of dollars in brand deals and endorsements. Companies that once proudly associated themselves with the boxing champion began distancing themselves, fearing backlash from the growing controversy.

Khelif, however, did not remain silent. In a heartfelt statement posted on her remaining social media platforms, she expressed her disappointment over the attacks on her character and emphasized that she has always played by the rules of her sport. “I have dedicated my life to boxing, and I have never cheated or taken shortcuts,” Khelif stated. “It’s disheartening to see how quickly people can turn on you without knowing the full story.”

In the days that followed, Khelif’s supporters launched a campaign to challenge Musk’s influence, using the hashtag #StandWithKhelif to rally support for the boxer. The campaign quickly gained momentum, with fans, athletes, and even celebrities joining the cause, calling for an end to the “unfair treatment” Khelif was receiving.

The International Boxing Association (IBA), which had previously cleared Khelif of any wrongdoing, found itself under renewed pressure to address the controversy. While they reiterated their earlier stance, stating that Khelif was fully eligible to compete in the women’s category, the situation has reignited debates about gender eligibility in sports, a topic that has long been a point of contention in the athletic community.

As the saga continues to unfold, Musk has remained unyielding in his position, occasionally responding to critics with his signature sarcasm and wit. Meanwhile, Khelif’s team is considering legal action against the individuals and organizations they believe have defamed her.

This social media showdown has not only brought Khelif’s career to a standstill but has also sparked a broader conversation about the power of influential figures like Musk in shaping public opinion and affecting the lives of others. With both sides refusing to back down, the world watches closely to see how this clash between a billionaire tech titan and a boxing champion will ultimately be resolved.