The WNBA Just Signed A Groundbreaking New Deal Worth More Money Than They’ve Ever Seen, And It’s All Because Of Caitlin Clark
The WNBA just signed a groundbreaking new deal worth more money than they’ve ever seen and
All thanks to Caitlin Clark.
Caitlin Clark and Courtney Williams (Photo by David Berding/Getty Images). The WNBA has signed a massive national media rights deal unlike any it’s ever seen before.
The tournament has recently been receiving more attention, largely thanks to the emerence of
Caitlin Clark. And it is set to be paid handsomely for it.
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According to a report from The Athletic, the WNBA is expected to receive about $2.2 billion over the next 11 years after
when negotiating deals with Disney, NBC and Amazon.
“The NBA negotiated new WNBA agreements in the recently completed rights negotiations
socks, where they have reached an agreement with Disney, NBC and Amazon in a set of valuable contracts
about $75 billion over 11 years. National media rights agreements ofThe WNBA is with those deals.” so are other companies; ESPN, NBC and Amazon all will
have their own WNBA packages.”
The NBA Board of Governors approved the agreements this week, but they are not yet officialBecause Warner Bros. Discovery, TNT’s parent company, claims rights to one
packages but have not yet decided whether to use them or not.
The WNBA is expected to receive approximately $2.2 billion over the next 11 years from broadcast rights fees.throughput in its new deals, averaging $200 million a year – at a growing rate
to put in more effort during that period — The Athletic (@TheAthletic) July 17, 2024
The WNBA could make six times what they make now, thanks to Caitlin Clark
The WNBA’s current contracts, which are expected to expire after the 2025 season, are worth about 50 millionUSD per year. The new agreements will pay about $200 million a year, but interthe union could earn six times its current amount because of the new contracts it allows them to attractnew partners, this is a huge possibility as Clark grows.
affect.
Two other copyright packages are expected to be sold for an additional $60 million
annual.
An agreement was also made to review rights agreements in three years if concerns arise
Interest in the WNBA continued to increase and the rights were undervalued.
WNBA commissioner Cathy Engelbert said earlier this year that she hoped the league would do little
will double the copyright fee. Looks like expectations were far exceeded.
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