Miss Mexico’s Stand Against a Hostile Executive Forces the Organization to Prioritize Empowerment Over Authority
The 74th edition of the Miss Universe pageant, hosted in Thailand, has been overshadowed by an explosive controversy just weeks before the Grand Coronation Night on November 21, 2025. What began as a routine preliminary activity quickly escalated into a global showdown over respect and the fundamental values of women’s empowerment, pitting the delegates against a powerful pageant executive. The core of the drama lies in a public confrontation involving Miss Mexico, Fátima Bosch, and Nawat Itsaragrisil, the controversial National Director of Miss Universe Thailand and an executive director within the Miss Universe Organization (MUO).
The Executive and the Accusation
The tension reached a breaking point during a pre-pageant sash ceremony that was being live-streamed. Nawat Itsaragrisil, who gained the license for Miss Universe Thailand in 2025 and is also the president of the rival Miss Grand International (MGI) Organization, publicly singled out Miss Mexico Fátima Bosch.
Nawat accused Bosch of failing to comply with mandatory promotional activities for the host country, specifically citing a lack of social media posts for the pageant’s promotional content. The exchange quickly turned hostile as Nawat, believing Bosch was following orders from her own national director, allegedly hurled a deeply disrespectful remark at her, reportedly calling her a “dumb head” (a word Nawat later clarified as “damaged,” though the impact remained the same).
Miss Mexico, refusing to be silenced or humiliated, immediately stood her ground. Her dignified defiance became the flashpoint for the ensuing controversy.
“Mexico, we respect you, just as you should respect us,” Bosch was heard saying. “I’m here representing my country, and it’s not my fault you have problems with my organization.”
Nawat, asserting his authority, demanded silence, responding, “No, you must listen to me first, then argue with me.” The situation intensified dramatically when Nawat called for security and issued a chilling ultimatum to the contestants who had risen to support Bosch: “If anyone wants to continue the contest, sit down. If you step out, the rest of the girls continue.”
Despite the threat, Miss Mexico walked out of the venue, followed immediately by several delegates, including the reigning Miss Universe, Victoria Kjær Theilvig of Denmark.
The Reigning Queen’s Solidarity and the Walkout

The walkout, especially the immediate departure of the current Miss Universe, turned the isolated incident into an international crisis. Victoria Kjær Theilvig publicly condemned Nawat’s behavior, emphasizing the ethical commitment of the Miss Universe platform.
“This is about women’s rights. We respect everyone. But this is not how things should be handled,” the Danish queen stated. “Insulting another contestant is a huge lack of respect, and I would never do that. That’s why I’m putting on my coat and leaving.”
This act of solidarity by the delegates—prioritizing dignity over the highly sought-after crown—sent a clear message to the organization and the world: the era of silently tolerating executive abuse in pageantry is over. Miss Mexico Fátima Bosch powerfully articulated this stance:
“I just want to let my country know I am not afraid to make my voice heard. It’s here, stronger than ever. I have a purpose, I have things to say. We’re in the 21st century. I am not [here] to be made up, styled, and have my clothes changed. I came here to be a voice for all the women and all the girls who fight for causes and to tell my country that I’m completely committed to that.”
Her statement reframed the dispute from a contractual obligation into a necessary stand for self-respect and the platform’s core mission.
MUO’s Swift and Decisive Intervention
The rapid escalation of the controversy forced the Miss Universe Organization (MUO) to take immediate and decisive action against Nawat’s “malicious behavior.” Recognizing the severity of the situation and the damage to the MUO brand, President Raúl Rocha issued a powerful video message condemning the Thai executive.
Rocha stressed that the values of respect and dignity were non-negotiable and accused Nawat of having “forgotten the true meaning of what it means to be a genuine host.” He publicly expressed “great indignation” over Nawat’s “public aggression” against Miss Mexico, which included “humiliated, insulted, and showed lack of respect,” further stating that the summoning of security to intimidate a “defenseless woman” constituted “serious abuse.”
The MUO’s response was threefold:
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Restriction of Involvement: Rocha announced that Nawat’s participation in the 74th Miss Universe competition would be “limited as much as possible or eliminating it entirely.”
Legal Action: The MUO vowed to pursue “legal actions” against Nawat for his conduct.
CEO Deployment: A high-level delegation, led by the newly appointed CEO, Mr. Mario Búcaro (who replaced the former CEO, Ann Jakkraphong Jakrajutatip, in June 2025), was dispatched to Thailand to ensure the safety of the participants and oversee the remaining activities.
Rocha also confirmed a significant strategic change, stating that the Miss Universe Organization would separate itself from the Miss Grand International Organization (MGI) due to the loss of trust under Nawat’s “unfortunate leadership.” He reiterated the pageant’s mandate: “Miss Universe is an empowerment platform for women so that their voices can be heard in the world.”
Nawat’s Emotional and Clarifying Apology
In the face of the MUO’s sanctions and the massive global backlash, Nawat Itsaragrisil offered an emotional, tearful apology at a press conference, claiming he was overwhelmed by pressure and did not intend to cause harm.
Later, during the Welcome Event for the delegates in Bangkok, Nawat publicly addressed the contestants, bowing and expressing his deep regret.
“I want to take this opportunity to say something about something that’s happened because I am a human,” he stated. “I think you must understand the pressure is a lot. I am a human sometimes I cannot control. I did not intend to harm anyone because I respect all of you. But I have to say I am so sorry this happened. I have to apologize to the delegates if anyone felt uncomfortable. I am very sorry.”
He also used the opportunity to address what he called “misleading posts” online, insisting that his true message was being twisted and that his intention was only to ensure the event’s success. He reassured the public and the delegates that his team shared the MUO’s ultimate goals and promised that the remaining events in Phuket and Pattaya would proceed as planned.
The Show Goes On: Commitment to Core Values
Despite the intense turbulence, the Miss Universe pageant has committed to moving forward, reaffirming its dedication to the values of diversity, empowerment, and inclusion. The organization’s official statement underscored its resolve:
“The Miss Universe Organization reaffirms its commitment to work closely with the host community… to ensure the success of the 74th edition of the pageant… All scheduled events and activities will take place as planned, reaffirming our shared goal of delivering a global celebration that reflects the values… that define the legacy of Miss Universe.”
The pageant has also had to navigate local sensitivities, with Nawat confirming that the schedule and format had been adjusted to respect the year-long mourning period declared by the Thai government following the passing of Queen Sirikit, the Queen Mother.
The dramatic clash between Nawat Itsaragrisil and Fátima Bosch has inadvertently illuminated the power dynamics within global pageantry. It has served as a powerful testament to the fact that modern beauty queens are no longer passive participants but empowered women willing to risk their standing to defend their dignity and the integrity of the platform they represent. The 74th Miss Universe pageant will now be remembered not just for the crowning of a new queen, but for the moment the contestants stood together, their voices echoing louder than any executive’s command.