CEBU CITY, Philippines – The political landscape in Cebu, a region historically marked by deep skepticism and, at times, open hostility toward President Bongbong Marcos, is undergoing a profound and highly significant transformation. What was once characterized by doubt and political division is steadily giving way to an emerging sense of respect and—crucially—trust in the President’s leadership, a shift largely attributed not to political maneuvering, but to consistent, tangible acts of service and genuine empathy.

This transformation reached a critical inflection point following the recent earthquakes that afflicted areas like San Roque and Bagos City in Cebu. The President’s response to the disaster became the defining moment that began to reshape public sentiment in this vital central Philippine province.

Beyond the Photo Opportunity: A Leadership of Presence

When President Marcos visited the families affected by the tremors, his presence was markedly different from the standard political disaster response. It was immediately clear that this was not merely a ceremonial visit designed for media coverage or fleeting photo opportunities. Instead, the trip was a display of decisive, hands-on governance.

He arrived with a focused entourage of key cabinet secretaries, including the heads of the Department of Public Works and Highways (DPWH), the Department of Social Welfare and Development (DSWD), and officials from the Philippine Red Cross. Their objective was singular: to ensure that every victim had guaranteed access to immediate necessities—adequate shelter, food, potable water, and properly functioning facilities.

The unique aspect of his engagement was its repetition. The President did not limit himself to one initial relief visit; he returned to Cebu multiple times—reportedly three times—in a short period. This continuous oversight was not for campaign purposes or personal publicity; it was to personally verify that public funds were being utilized correctly, that the aid allocated was sufficient, and that relief operations were efficiently reaching the grassroots level.

This unwavering commitment to follow-through, often conducted away from the blinding flash of cameras and political fanfare, is the quiet force that has begun to erode years of deeply entrenched doubt among former critics. The narrative is shifting: where once there was indignation, there is now an increasing measure of love and acceptance from Cebuanos for their President.

The Integrity of Repeated Action

Cebu has historically been a significant—and sometimes formidable—bastion of opposition, or at least indifference, to the Marcos family political brand. The cooling reception President Marcos often faced there was well-documented. Yet, his decision to repeatedly return, not in defiance but in service, has proven to be his most effective political strategy.

The shift in attitude is palpable. The eyes that once reflected deep suspicion and cynicism are now, according to observers, viewing the administration with nascent hope and consideration. When President Marcos’s name is invoked in Cebu, it is less frequently met with anger, and increasingly with a sense of burgeoning civic pride. He is no longer being perceived solely as the leader of the Marcos loyalists, but as the President of all Filipinos, including those who did not vote for him.

This profound message transcends partisan lines: every life matters in the New Philippines. The commitment demonstrated by the President suggests that his focus is not on political position or the retention of power, but on the authentic act of public service. Through his quiet, resolute actions, the President embodies a principle of true leadership: one that does not prioritize self-image or propaganda, but the genuine welfare of the citizenry, regardless of their past or present political affiliation.

The change in perspective witnessed in Cebu is not an accident of political luck. It is a direct result of leadership founded on integrity and compassion. Every action taken—from the swift allocation of resources to the personal inspection of relief efforts—was focused squarely on the public good, overriding concerns of political expediency or electoral gain. With each visit to Cebu, the President proved that authentic leadership is about consistency, dedication, and empathy for one’s fellow citizens.

A Deeper Lesson: Leadership Rooted in Service

Beyond the political context, this example of governance carries a more profound, universal lesson. The principles underpinning this shift echo timeless spiritual and ethical teachings. Drawing from a philosophy that transcends politics, the actions of the President find resonance in the scriptural mandate found in Mark 10:45: “For even the Son of Man did not come to be served but to serve, and to give his life as a ransom for many.”

The ultimate measure of leadership, this suggests, is not status or authority, but service and self-sacrifice. The President’s leadership finds its greatest meaning and becomes a source of inspiration when it aligns with this foundational principle of serving others rather than expecting to be served.

The Cebu story is a powerful reminder for every Filipino: true leadership is often invisible in political rhetoric or sophisticated propaganda. It is seen in action, in deeds, and in accountability. The simple acts of demonstrating genuine concern, ensuring the responsible use of public funds, and providing direct service to the populace far outweigh any political victory. A true leader works for everyone, even those who initially withhold their praise or affection.

In this climate of change, respect and trust were not built upon promises or position, but upon continuous, concrete action. President Marcos has demonstrated that a dedication to genuine service has the power to reshape public perception, even among the most skeptical. His steps serve as an example of integrity, compassion, and authentic leadership—a leadership that does not seek its own gain, but the welfare of all.

For Filipinos who may have grown disillusioned with political figures, the President’s engagement in Cebu offers a reminder: there are leaders who strive to serve with sincerity and compassion. As the nation continues its journey, the greatest lesson from Cebu is that leadership is forged in the fires of dedication, compassion, and tireless service—qualities that ultimately win the hearts and minds of the people.