What started as a simple livestream to promote products turned into an emotional and heartbreaking moment, as actress and entrepreneur Matet de Leon suddenly broke down in tears during her live selling session.

But what shocked netizens even more wasn’t just her crying on camera — it was the intense wave of online hate she received in real time, with some comments going so far as to mention and insult her late mother, veteran actress Nora Aunor.

It was raw. Painful. Uncalled for.
And now, social media is split between sympathy and cruelty — with many asking: How far is too far?

🎥 From Sales Pitch to Sobbing: What Happened Live

The incident happened during one of Matet’s regular live selling streams — a side hustle she proudly runs to promote small businesses, food items, and lifestyle products. She’s been admired for her hustle and authenticity, often speaking casually with fans while showcasing items.

But on this particular live session, things took an unexpected turn.

Matet had just begun discussing a food product when a flood of negative comments suddenly appeared in the comment section. Some questioned her appearance, others criticized her voice and delivery — but the most hurtful were those who brought up her strained relationship with her late mother, Nora Aunor.

Despite trying to remain composed, Matet paused mid-sentence, visibly shaken. Her voice cracked. And then… the tears came.

“I’m just trying to make an honest living,” she said through sobs. “Why bring my mom into this? She’s not even here anymore…”

💔 The Ongoing Family Rift — And Why It Still Haunts Her

The tension between Matet and her adoptive mother, Nora Aunor, had been public knowledge in the years before Nora’s passing. Disagreements, especially over business matters and emotional distance, made headlines more than once. Though the two were believed to have reconciled shortly before Nora’s death, online trolls haven’t let it go.

During the live, several netizens wrote cruel messages like:
“This is why your mom was disappointed in you,” and
“Even Nora wouldn’t buy your products.”

It was the kind of verbal attack that cut deeper than criticism — it was personal, and it crossed a line.

Matet de Leon hurt by insensitive comments during live selling

Matet de Leon: “Babawasan ko na yung pagbabasa ng comments.”

Matet de Leon admits being hurt by comment of a netizen during her live selling on TikTok: “Kaya ako na-bad trip kahapon because of that one person na walang puso at napakawalanghiya, okay. Pero yung pagla-live sell, I love it.”
PHOTO/S: TikTok

Nagpaliwanag si Matet de Leon tungkol sa pag-iyak niya habang nagla-live selling sa TikTok kahapon, June 29, 2025.

Sa snippets na lumabas, habang nagpapaliwanag si Matet sa presyo ng set ng corned beef, saglit siyang napatigil sa pagsasalita.

Makalipas ang ilang sandali ay napaluha ang aktres matapos mabasa ang mga komento ng ilang netizens.

Hindi binanggit ni Matet kung ano ang nilalaman ng kanyang mga nabasang komento, pero mahihinuhang na-upset siya habang patuloy sa pagbebenta ng mga produktong nasa harapan niya.

Ayon sa ipinost na screenshot ng netizen na may handle name na @j.jreau sa Threads, ang komento na nabasa ni Matet ay “Wala na kayo project?”

Photo/s: Courtesy: @j.jreau on Thread

ADVERTISEMENT – CONTINUE READING BELOW ↓

Ang isa pang komento ay tungkol naman sa namayapang ina ni Matet na si Superstar Nora Aunor.

Walang prenong komento ng basher, “Suplada to kaya iniwan ni ate guy.”

Photo/s: Courtesy: @j.jreau on Thread

MATET DE LEON EXPLAINS CRYING INCIDENT DURING LIVE SELLING

Sa kanyang TikTok account ngayong Lunes, June 30, nagpaliwanag si Matet sa nangyari habang siya ay nagbebenta ng mga produkto.

Saad niya: “Gusto ko lang ipaalam sa inyong lahat, ‘no, yung nangyari kahapon na medyo naiyak ako sa live.

ADVERTISEMENT – CONTINUE READING BELOW ↓

“Hindi ako naiyak sa live dahil nahihiya ako mag-live. Okay?

“Kasi ako, proud na proud na proud ako maging live seller ng TikTok, ng mga brands na pinaniniwalaan ko, okay?

“Sobra. At sobrang saya ko din mag-live, okay. Na kahit may pinagdadaanan, kung anuman yan, nagla-live ako. I show up, okay.

“Nagso-show up ako, humaharap ako sa inyo na maayos, nagla-live ako nang maayos. Happy ako sa pagla-live, sobra.”

Pero may isa umanong netizen na nagkomento nang hindi maganda at hindi nakayanan ng kanyang damdamin.

Hindi niya tinumbok kung ano ang komentong iyon.

Saad ni Matet: “Kaya ako na-bad trip kahapon because of that one person na walang puso at napakawalanghiya, okay.

“Pero yung pagla-live sell, I love it.

“Kaya gusto kong mag-thank you doon sa mga taong maayos, pagka-live. Gusto kong mag-thank you sa inyo, yung mga sumusuporta pag may live ako, lalo na yung mga suki ko.

“Akala ninyo, hindi ko kayo nakakalimutan, ‘no?

ADVERTISEMENT – CONTINUE READING BELOW ↓

“So thank you, thank you, thank you everybody for being nice to me, pagiging maayos.”

Sa ngayon daw ay natuto na siyang bawasan ang pagbabasa o hindi na magbasa ng mga komento habang siya ay nagla-live selling.

Sabi ni Matet: “Masasabi ko lang doon sa mga talagang gusto lang mamikon, ‘no, sa taong nagtatrabaho lang nang maayos at ginagawa yung gustung-gusto niya, e, wala, babawasan ko na yung pagbabasa ng comments.

“And I will do my best para hindi masira yung trabaho kong gustung-gusto kong ginagawa nang dahil sa inyo.

“Again, thank you everybody sa mga sumusuporta. Salamat sa inyong lahat.”