Having shaken four continents, Taylor Swift’s Eras Tour finally brings the biggest pop culture icon of the century to Europe from Thursday, starting with a four-night run in Paris.
Swift has broken almost every record in music, and her sixth tour is no exception.
The Eras Tour, which began in March 2023, is already the first to sell more than $1 billion in tickets, and is expected to more than double that by the time it concludes in Vancouver this December.
Many critics have derided the 31-track album as bloated and mediocre — “a rare misstep” in the words of British music mag NME.
Such blasphemy leaves her devoted fanbase seeing red — Paste magazine felt the need to keep their damning review anonymous, knowing all too well how her fans would react.
But a few bad reviews are unlikely to lead to a cruel summer for Swift — the album sold 1.4 million copies on its first day and broke every streaming record going, reaching a billion streams on Spotify within five days.
Some 42,000 people will see Swift in Paris before she heads on for dates in Sweden, Portugal, Spain, Britain, Ireland, Netherlands, Switzerland, Italy, Germany, Poland and Austria.
Many are travelling a long way — around one in five of the Paris audience is coming from the United States, according to the La Defense Arena where she is performing.
The 34-year-old’s tour remains a money-making machine beyond the wildest dreams of promoters and venues.
Research group QuestionPro estimated that last year’s US dates generated $5 billion for the country’s economy. The US Travel Association said the figure may have exceeded $10 billion when hotel rooms, restaurants and other indirect sales were included.
The La Defense Arena says it has doubled the previous record of merchandise-sellers across its dates.
The mere mention of a London pub, The Black Dog, on her new album was enough to send a swarm of Swifties to its doors this month, potentially saving the struggling boozer.
Fans tracked it down after realising it lay close to the home of British actor Joe Alwyn, with whom Swift had a six-year relationship that ended last summer.
Swift’s tell-all dissections of her love stories have been the fuel powering her global domination, and fans have been pouring over “The Tortured Poets Department” for cryptic clues about Alwyn, her short-but-dramatic fling with Matty Healy (lead singer of The 1975), and her current beau, American football star Travis Kelce.
“There is something in her music that captures the adolescent desire for a poetic existence, charged with passion, danger and love,” said Satu Hämeenaho-Fox, author of “Into the Taylor-Verse”.
Soukeyna, a 16-year-old fan travelling up from southwest France for opening night, said Swift gives her “the feeling of being part of a community”.
“She’s a complete artist who writes her own words, and you really have to listen to the lyrics and understand them, which is something unique,” she added.
News
Giannis Antetokounmpo takes aim at Doc Rivers after back-to-back defeats
Giannis Antetokounmpo takes aim at Doc Rivers after back-to-back defeats (Photo Credit: Imagn) Heading into this season, Giannis Antetokounmpo and the Milwaukee Bucks look to contend in the Eastern Conference. Following a shaky start, the former MVP had some choice words…
NBA Centen posts 3-word response to Shaquille O’Neal after their mocking post was blocked by him
NBA Centel posts 3-word reaction to Shaquille O’Neal after their parody post earns them a block. (Image Source: Imagn) NBA Centel posted a three-word reaction after NBA Icon Shaquille O’Neal blocked them on X. NBA Centel is a paradox social media…
Steph Curry Injury Update: NBA insider reveals latest status of 4x champion’s ankle sprain
NBA insider reveals latest status of 4x champion’s ankle sprain [Image Credit: Getty] Steph Curry exited the game against the LA Clippers after having suffered an ankle sprain on Sunday. After the injury, there was speculation that the Golden State Warriors star…
“Take that s**t off” – Alleged Jalen Suggs’ leaked audio catches Magic star fuming at courtside fan over bald spot joke
Jalen Suggs got chippy with a fan (Image Source: Imagn) A leaked audio of Orlando Magic guard Jalen Suggs was posted on X (formerly Twitter) on Monday. The footage showed Suggs getting into a verbal altercation with a fan during their 124-111 loss…
What happened to Steph Curry? The Warriors star left the game against the Clippers because he suffered a horrifying injury, detailed
What happened to Steph Curry? Warriors star exits game vs Clippers with injury (Source: Imagn) Steph Curry exited Sunday’s game against the Clippers with a left ankle injury saw him exit the game. He tweaked it for the second time, forcing…
Watch: 39-year-old Corey Perry takes on 24-year-old Joe Veleno in a thrilling match
Watch: 40-year-old Corey Perry fights 24-year-old Joe Veleno in spirited bout – Source: Imagn Edmonton Oilers veteran Corey Perry took on the Detroit Red Wings’ Joe Veleno in a spirited bout on Sunday. The 39-year-old Perry set off fireworks as both…
End of content
No more pages to load