Ipswich Town are set to remove Ed Sheeran’s tour logo from their club’s shirts but their partnership with the Suffolk star will continue to expand.

CEO Mark Ashton said the club’s relationship with the Framlingham-based musician will be developed further moving forwards, but his tour’s mathematics logo +–=÷×, will no longer feature on the kit from next season.

Sheeran, who is a lifelong fan of the Blues, has been the front of shirt sponsor for the men’s and women’s teams since 2021.
Ed Sheeran and Ipswich Town CEO Mark Ashton. Picture: ITFC
Ashton said: “He’s a local boy who wants to do the best by his club and community.

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“Our relationship started because he didn’t like that we had a gaming company on our shirt (Magical Vegas). He didn’t think that fitted well with the club’s ethos, so he sponsored our shirts in League One, the Championship and this season.

“He has decided to come off the shirt next season to allow us to get a bigger sponsor but what he’s done to replace that support is buy equity.

Ipswich Town’s third kit for the 2024/2025 season was designed in collaboration with Ed Sheeran. Picture: ITFC
“He’s invested millions as a formal shareholder. You’ll see further development of the relationship with merchandise and concerts. He’s part of the family.”

Ashton added: “You’ll also see us in the United States at some point, probably in some sort of collaboration with him.”