Caitlin Clark signed a massive eight-year deal with Nike before making her debut with the WNBA. However, the shoe company has failed to advertise Clark and even missed congratulating her for winning Rookie of the Year. Rachel DeMita slammed Nike for their treatment of the Indiana Fever star while also taking an indirect shot at A’ja Wilson’s shoe line.
Speaking on the latest edition of her “Courtside Club” podcast on YouTube, DeMita discussed how Nike has fumbled the marketing power of Clark. The company could have made good money by giving her a signature shoe as a rookie but they failed to capitalize on her popularity.
DeMita also pointed out a report from Ethan Strauss that Nike feared giving Clark a signature shoe as a rookie since they haven’t released one for Wilson.
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“Is A’ja Wilson currently the best player in the WNBA? Yes. Is Caitlin Clark currently the face of the WNBA? Yes. Do I think if A’ja Wilson dropped a shoe and Caitlyn Clark dropped a shoe today at the very same time that Caitlyn Clark would outsell A’ja’s shoe by a 100 times? Yes, I think that would be the case,” DeMita said. [5:23 – 5:44]
Rachel DeMita even brought up the jersey sales as an example, with Caitlin Clark at the top spot this season. A’ja Wilson, despite being the best player in the league and the MVP, came in fifth. She was even behind teammate Kate Martin, who is at No. 4, even though she barely played in the second half of the season.
Ethan Strauss reported that due to Nike’s fear of getting backlash by giving a rookie her signature shoe over a three-time WNBA MVP, fans are likely going to wait until 2026 for Clark’s first-ever sneakers.
Rachel DeMita says Under Armour would have been a better choice for Caitlin Clark
Rachel DeMita says Under Armour would have been a better choice for Caitlin Clark. (Photo: IMAGN)
Before signing her eight-year, $28 million deal with Nike, Caitlin Clark had a four-year, $16 million offer from Under Armour. It’s a shorter contract but had more money annually. UA was reportedly ready to make Clark the face of their women’s basketball brand, like with Steph Curry for the men’s basketball brand.
“Under Armour came to her and said that she could be the face of the women’s line on the Steph Curry side because her and Steph’s game is so similar,” DeMita said.
“And I feel like looking back in retrospect, that might have been the perfect place for Caitlyn because I feel like Under Armour, for sure wouldn’t have ignored her this entire season and missed out on so many marketing dollars,” Rachel DeMita said on the video above.”
It will be interesting to see if Nike will go all in with Caitlin Clark in the near future.
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