Michael Jordan celebrates with Cincoro Tequila founders (Image credits: Imagn)
Michael Jordan has partnered with his favorite tequila brand, Cincoro, for five years. Their partnership has grown over time, and the drink’s founders recently celebrated with the Chicago Bulls legend, posting a picture of the six-time champion to Instagram on Wednesday.
The son of the basketball icon, Marcus, commented on the Instagram post. Jordan is one of the brand’s co-founders, along with four other NBA owners: Wes Edens, Jeannie Buss, Wyc Grousbeck and Emilia Fazzalari.
Marcus even celebrated with the founders on Instagram by leaving an emoji comment.
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The brand formed in 2016 and launched in 2019. According to tastersclub.com, the team tested over 1,000 tequilas to find the perfect blend consumers would enjoy.
The taste of their tequila became the standard for the company, and they’ve won multiple awards because of it. The brand will continue to dominate the domestic market before it expands overseas.
Music icon meets Michael Jordan at the tequila event
Music icon DJ Khaled was spotted talking to Michael Jordan at Cincoro’s fifth-anniversary event. On Khaled’s Instagram post, the two were filmed whispering to each other. No one knows what they were talking about.
However, based on Khaled’s caption, the two could’ve shared Jordan Brand sneakers collaboration plans. The GOD DID performer is a major fan of the shoe. He’s often seen wearing a pair of Jordans while performing, playing golf or just chilling at his house.
“GOAT TALK 🐐 ALERT 🚨 The leather I picked for my new @wethebest / @jumpman23 sneakers went over budget. MJ SAID BUDGET APPROVED !!!!! @wethebest @jumpman23 @realpdxreg,” Khaled posted.
Khaled even posted a compilation of photos of his interaction with the basketball legend.
“TAKE YOUR TIME. GOAT SWIPE ALERT 🚨 WIN WIT US OR WATCH US WIN ! @wethebest @rocnation @jumpman23 @cincoro”
Khaled and the Jordan Brand have collaborated on various projects. They’ve worked on hoodies, shirts, shorts, jackets and trousers. In the shoe game, the parties were finalists for Branded Content and Multi-Platform Partnership at the Shorty Awards.
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