Chris Brown Travels the Globe in ‘Press Me’ Video

It was directed by Jamar Harding.

Chris Brown is back with another visual from 11:11. The R&B star has released a video for “Press Me.”

Directed by Jamar Harding, the sci-fi-themed clip opens with Brown in a room surrounded by large LED displays playing various visuals with him in them. One screen isn’t playing a video, though, which piques his curiosity. Instead, it shows a familiar photo of him.

As Brown stares back at the screen, he finds himself drawn into the other side, a virtual realm where a woman is lying down with a ‘press me’ button floating above her. Once Brown presses the button, he’s transported to another dimension of the realm, where he is greeted by the woman and fellow dancers.

Throughout the video, Brown and his troupe of dancers perform intricate choreography, teleporting from the nightfall of Japan to the sands of Egypt to a snowcapped mountain to a sun-kissed beach, among other destinations, without missing a step.
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“Press Me” comes a week after Brown released his “Go Girlfriend” music video, also directed by Harding.

According to Brown, he plans to release a video every Friday leading up to his 11:11 Tour, which begins June 5. Per Brown’s latest Instagram post, his “Feel Something” video drops this Friday (May 31).

Brown’s forthcoming tour will support his 11th album, 11:11. The standard version, where “Press Me” was first heard, was released Nov. 10, 2023, via RCA Records.

On April 11, Brown released 11:11 (Deluxe), which featured 13 new songs, including “Go Girlfriend” and the fan-favorite “Residuals.”

Watch Chris Brown’s “Press Me” video.