A fan need only show a receipt and respond to the prompt, “In 25 words or less, tell us why you are Eminem’s biggest fan.” The rest is up to Universal Music Australia.
The competition closes soon, on July 18, so don’t waste time!
However, this news might still be inspiring for those who don’t live in Australia. It is good to see a major label showing some involvement in Eminem’s promo campaign and doing something to encourage sales. Also, if UMG is getting more active, it might indicate that some preparations for the world tour are on the go. And while it is clear that Eminem is not going to tour this summer, supporting his new album, this first autumn dates might lead us to something bigger.
And if Side B is on the cards, the album rollout might not even be over yet! Remember, there was almost a year gap between “Music to Be Murdered By” and “Music to Be Murdered By: Side B”.