Among all the good old characters who made their appearance in “The Death of Slim Shady (Coup De Grâce)”, one was missing. A Steve Berman skit was not on the album. But it does exist, and this is how you can listen to it.

Light planes carry a giant sign over the US now. It reads, “MISSING Slim Shady Please Call 855-313-SLIM”.

For those who couldn’t see it with their own eyes, Paul Rosenberg posted a short video on his Instagram stories.

When you call the number, you hear a message recorded by the one and only Steve Berman, Shady’s eternally unhappy label manager. He says:

Hi, it’s Steve Berman from the office. Apparently, Slim Shady has gone missing. Do I really care? If you happen to find him, do me a favour and tell him to stay lost. What am I doing this for? Your call won’t be returned because I really don’t care whether you find him or not. Now, leave me alone.

This message not only aligns with the entire album concept, but it also establishes a direct line of communication with listeners, making the experience interactive and engaging. It also continues the tradition of hidden messages Eminem employed for his album’s promotion from the early 2000s, keeping fans on their toes.