50 Cent Hints Diageo Behind Diddy’s Downfall

 

In my own experience with Beam, it was great at the start. It’s cool to work for them, but things change when you start to actually own something. You know what I mean? I made a lot of money working with them too. There was even a point where they struck a deal similar to the one Puff had with Diageo for Ciroc.

At the end of the day, you want to create opportunities, and sometimes, you have to seize that chance and get involved. That’s what I did with Ciroc. Puff didn’t technically have ownership at any point, but he was making serious money, up to about $60 million a year at one point.

But when you see him move to DeLeón, that’s when you start to see some trouble. Things started to go bad, you know? These people in the industry have powerful connections, and don’t think for a second that civil cases can’t quickly turn into criminal ones, especially when he’s making them uncomfortable. That’s a big part of it. The spirits business isn’t exactly heavily regulated.