Despite its surprise release, the song ‘APT.’ by Rosé (BlackPink) and pop icon Bruno Mars quickly swept all music charts around the world.

BLACKPINK’s Rosé and pop icon Bruno Mars’ explosive collaboration “APT.” – Photo: Naver

On October 18, social media exploded when BLACKPINK’s Rosé and Bruno Mars’ APT. was released, just one day after the poster was announced.

In less than 24 hours, Rosé and Bruno Mars’ APT. MV officially became the male-female collaboration with the highest first-day views on YouTube in 2024 with 25,221,989 views. It broke the previous record of Taylor Swift and Post Malone’s hit Fortnight with 19,187,656 views.

APT. recorded the achievement of topping the global iTunes chart (including Europe), and also occupied the top 1 iTunes in 51 countries and regions.

Rosé Surpasses Jennie and Lisa’s Solo Achievements
Although she debuted solo later than her fellow group members Lisa and Jennie, the Gone singer’s musical achievements are somewhat overwhelming compared to her teammates.

At 2 p.m. on October 19, APT. officially achieved the “Real Time All-Kill” achievement in Korea, becoming the 11th song this year to do so.

The song topped the real-time charts of the top 4 music platforms in the land of kimchi: Melon, Bugs, Genie, Flo. Something that neither Lisa nor Jennie could do after returning to the music race.

The song APT. also helped Bruno Mars make history in the Korean music industry as the fifth USUK artist to top the Melon Top 100 (after Latto, The Kid LAROI, Justin Bieber, Coldplay).

he reason why APT. is so popular with Korean audiences is because the song’s content is inspired by the famous drinking game “Apartment Game” in this country.

The two artists decided to keep the Korean pronunciation of the word “apateu” in the game and repeat it throughout the chorus as a way to highlight and honor Korean culture.

The song also surpassed Jennie’s Mantra (No. 27), becoming the song by a female K-pop solo artist with the highest debut ranking on US iTunes this year.

At the same time, Rosé is also the first Asian female artist in history to debut directly into the top 10 of this chart.

A post on the Pann Nate forum attracted more than 70,000 reads about the solo songs of BlackPink members, the result APT. almost captured the hearts of the audience.

“The combination of Bruno Mars and Rosé is heaven”; “In terms of music, it’s Rosé, in terms of appearance, it’s Lisa”; “compared to Rosé, both Jennie and Lisa are quite safe” – comments on Pann.

It can be seen that although both chose English for their solo songs, Rosé cleverly incorporated local culture into the song’s content. This helped APT. win big in Korea and the international market.

Rosé and Bruno Mars’ breakthrough with the punk-pop genre
Bruno Mars is considered to have a “cool hand” when it comes to creating hits wherever he collaborates. Before Rosé, the pop icon had a history-making collaboration with Lady Gaga with the mega-hit Die with a Smile.

The special feature of APT.’s new song is its fun, energetic punk-pop melody, something that neither Rosé nor Bruno Mars have tried before.

Even the Australian rose doesn’t care about her image and “makes a mess” of herself, kissing Bruno Mars on the cheek also makes fans extremely excited.

What helps Rosé affirm her musical talent is not being afraid to step out of her comfort zone. Compared to previous products that all have a deep ballad or strong pop rock direction, APT. is worthy of being a new step in the career of the BlackPink member.

Similar to Bruno Mars, who became famous worldwide with his emotional love songs. Audiences can hardly imagine that one day the “king of funk” would sing and dance to such a vibrant song.

With the success of APT., audiences are eagerly awaiting Rosé Rosie’s first full-length studio album, which will be released on December 6.